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VP Culture Transformation Program


Build your culture using the VP Cultural Blueprint.
People thriving starts now.

Watch this video to learn how our research builds culture on the one thing that motivates all people the Ultimate Why.


The VP Culture Training System

Workshops led by our instructors will train your leaders to use our curriculum to build your culture. Leaders will use our workbooks and video curriculum to continue long term training. 

  • Focused on the Ultimate Why, the one thing that motivates all people. 

  • A system, not just a pep-talk

  • A curriculum that your leaders use with their team is workbook based

  • Leaders develop individuals and teams

  • Teams hone their microculture

  • Everyone develops a deep cultural reality

  • Long-lasting due to on-going curriculum, lasts years

  • Step-by-step instructions no one gets lost

  • Video instructions available online

  • Training that fits with your schedule


The VP Culture System is Different.

  • Focused on Ultimate Why motivation.

  • One goal for your culture, not 21 points or 12 key factors or 53 tips. 

  • Bottom-up approach empowers front-line leaders

  • Curriculum provides multi-month multi-year cultural development

  • Based on the latest scientific research

  • Works with all levels of Leadership

  • People-focused, not material goal focused

Options for Implementation

  • Introduction Keynote

  • Half-Day Training

  • One-Day Training

  • Year-Long Engagements

  • Online Training Tools

  • In-person and virtual training available. 


The ROI of the
VP Culture

Lasting Change Leading Constant Improvement
  • Employee Engagement leads to 21% higher production and 22% higher profits, according to Gallup Research. 

  • According to an MIT Sloan article "High-Purpose Cultures see substantially more significant results. They had an average of 11.5% on stock returns annually over 17 years, compared with an overall market average of 6.4%. They also had employee turnover rates approximately 50% lower than competitors in their own industries. With average turnover costs estimated at 90% to 200% of the exiting employee’s base salary, these lower rates result in significant cost savings as well as knowledge retention within the organization."  

Getting Started

Ultimate Why Culture System

1. Preliminary conversation about your needs.

2. Discussion and evaluation of your current situation

3. Customize your approach with our system, in-person and virtual training available. 

4. Implement culture training