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Randal Weidenaar

Culture Expert, Researcher, 
Author, Consultant

"Wow!! Randal was such a lively and engaging speaker. Loved this presentation and the energy he brought to it."

"Super, powerful session!"


"Refreshing and motivating!"

Watch this video of Randal's Keynote explaining the
VP Culture.

Randal Weidenaar 

Culture Expert, Researcher, 
Author, Consultant

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Randal Weidenaar is the founder of VP Culture. He founded it out of a passion to make organizations what they really should be, a place where business and relationships thrive. His research indicated that when people give and receive love it fostered life-giving human thriving and it also fueled business growth. However, when human relationships were made secondary to the bottom line, it destroyed both the people and the bottom line.  VP Culture was born to help organizations become people focused on valuing people.


Randal is an organizational culture expert and researcher. In the process of authoring his book on organizational culture creation, he has surveyed a vast amount of literature and culture systems. This led him to scientifically-based solutions to improve corporate cultures. Randal has studied Business Process Design from MIT Sloan School of Management, Culture Driven Team Building at the University of Pennsylvania, Fundamentals of Neuroscience at Harvard-x, and Quantitative Research Methods at University of Amsterdam.


Randal was educated in Europe and lived there for ten years. There, he worked with teams of diverse national backgrounds from every continent. His work brought him in contact with diverse socio-economic strata from Wall Street consultants to poverty-stricken refugees on the streets of Greece. Randal uses his cultural background to spot the norms and values that shape organizational cultures.


He owned the Chicago based Ergo Marketing Communications in the 90s and currently owns Notionfront Marketing. He has worked with major New York City firms, with non-profits, with large corporations like US Cellular and with local governments. Marketing gave him unique insights into the motivational heuristics that lie beneath the obvious. Additionally, this experience also brought him in contact with countless c-level executives and business cultures.


Randal is also the director of Grace Encounter an inner healing workshop. It is an immersive interactive workshop that helps people work through past wounding and personal issues. This gave him insight into the transformational power of intentionally structured workshops to bring personal growth.


These four threads of research, culture, marketing and psychology wove together to form the powerful synthesis that resulted in Randal’s seminal work “The Ultimate Why”. The book is based on the one thing that motivates all people and cultures. His concepts work universally across cultures, backgrounds, and diverse workplaces.

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Organizations Randal Has Done Workshops For


Absolutely powerful.
It was church!

This was unbelievable. The presentation was great and the message was even better. I have been a part of this annual event for many years and this was, by far, the best presentation for HR/Business success
I have seen. 

Absolutely the best session so far! Meaningful topic presented in a way that was very engaging.

Getting Started

Keynote Speaking

Randal's Keynote about VP Culture will shift the way you will forever think about leadership and culture. 

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